Promoting Content In A World Of Algorithms | KJ'Z Business Corner

Introduction: What Are Algorithms?

In simple terms, algorithms are sets of instructions that use specific criteria to complete tasks. For example, social media platforms have algorithms to enhance engagement by matching users to their preferred content. Apps like TikTok and YouTube use algorithms to tailor what consumers see and highlight their feed with posts related to their interests based on the data collected from a user's past behavior.

---

Marketing & Social Media Algorithms: The Good & Bad

Algorithms are advantageous for businesses in terms of marketing. They allow a business's content to be matched to potential customers. However, some social media algorithms are programmed to highlight certain companies’ content; consequently, only their products are predominantly shown. 

---

Casting A Wider Net 

One way to push the algorithm and connect to a potential audience is by utilizing multiple social platforms, such as connecting Facebook and Instagram accounts. This allows what is posted on one account to be automatically posted to the other. 

---

Casting Where It Counts

To be purposeful in their marketing efforts, companies can utilize social media platforms that connect to their business's niche. For example, upcoming writers are using Wattpad to connect with readers. Textile artists and tailors are using Pinterest to showcase their work and inspire. Content creators are using YouTube and Threads to showcase their creative content. 

Businesses should aim to use multiple platforms because algorithms vary, and consequently, so does one's reach.